Befoot is the first festival in Greece that approaches the professional sectors of beverage, food, and tourism from an educational perspective, trying to connect students and young professionals with schools and businesses.
We are commissioned to create the full identity of the festival, we try to illustrate with a distinctive and minimal style these three paths, the illustrations refer to Greece gently. The color palette was a visual key to the visitors so they can understand and identify the sectors. Combined typography of serif and sans-serif fonts for the main titles reflects our effort for a clear separation and coexistence of education and professionals at the same time.
Material needs of the festival starts from print material like posters and booklets, the signage of the Technopolis for the event, to digital material as google banners and social media posts.
We hope you will enjoy this project as we did.