Appetito is a fast food shop in Serres, Greece. It’s aim is to raise the standards in the field of fast food, offering higher quality fast food and especially a number of different burgers. Part of it’s success is it’s long presence in the city and the fact that it was already established as a brand name in the local food industry for many years.
The need to renew the image of the store, through a fresh visual identity, which focuses on the special quality of the store's products, compared to its local competitors.
The choice of craft paper, wood and a more pop aesthetic, would give a new air to the store’s visual identity. The design, apart from the basic corporate identity, includes a series of icons adapted appropriately to individual applications.